Urbania desires to create a cosmopolitan, casual style of dressing withdistinctive Indian undertones that is as at ease in Mumbai as in Malaga. Thistranscendence is the soul of all our collections - hence, URBANIA.
Our journey began in early 2014 in Japan, where weshowcased our co-founder Tripti Bhargavaʼs revivalisttextiles and received a rousing welcome. The resultantcollection was exhibited at a booth at the Jaipur Lit Festand we received an invite to sell at DesignOne inMumbai and Urbania took root. Soon, we were sellingat Good Earth, Ogaan, Ensemble and other stores andalso to markets in Japan and the USA.
In the last five years we have evolved into a conscientious designhouse striving to create timeless, uncluttered, contemporary andelegant fashion for discerning men and women.Our garments embody simplicity and minimalism and celebratethe ethereal spirit of Wabi Sabi.
Fashion, we believe, is about comfort, style and an extension ofindividualism. Fashion has the power to change lives ‒ the lives of theconsumer and the chain of creators that deliver the end product.For 20 years, team Urbania has helped provide vital livelihoods tohundreds of craftspeople, weavers, hand block printers, block makers,dyers, tailors, hand embellishers and lastly a few designers. To us, theprocess of creation is sacrosanct ‒ it must always be ethical, sustainableand conscientious.
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